:root{
  --ink:#101010;
  --coal:#0c0c0c;
  --red:#d10009;
  --red-deep:#a80007;
  --paper:#ffffff;
  --off:#f7f6f4;
  --line:#e7e5e2;
  --line-dark:rgba(255,255,255,.09);
  --mute:#6e6b67;
  --mute-dark:#9a9794;
  --max-w:1240px;
  --pad:clamp(1.25rem,4vw,4rem);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:84px}
body{
  font-family:'Barlow',sans-serif;
  background:var(--paper);
  color:var(--ink);
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{display:block;max-width:100%;height:auto}
a{color:inherit}
.wrap{max-width:var(--max-w);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}

/* ───────── reveal on scroll ───────── */
.rv{opacity:0;transform:translateY(26px);transition:opacity .7s cubic-bezier(.2,.6,.2,1),transform .7s cubic-bezier(.2,.6,.2,1)}
.rv.in{opacity:1;transform:none}
.rv-d1{transition-delay:.08s}.rv-d2{transition-delay:.16s}.rv-d3{transition-delay:.24s}
@media (prefers-reduced-motion:reduce){
  .rv{opacity:1;transform:none;transition:none}
  *{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}
  html{scroll-behavior:auto}
}

/* ───────── type ───────── */
.display{
  font-family:'Barlow Condensed',sans-serif;
  font-weight:900;text-transform:uppercase;
  line-height:.92;letter-spacing:-.005em;
}
.eyebrow{
  display:flex;align-items:center;gap:.65rem;
  font-size:.72rem;font-weight:700;letter-spacing:.18em;
  text-transform:uppercase;color:var(--red);
  margin-bottom:1.1rem;
}
.eyebrow::before{content:'';width:34px;height:3px;background:var(--red);flex-shrink:0}
h2.display{font-size:clamp(2.4rem,4.6vw,3.9rem);margin-bottom:1.1rem}
.lede{color:var(--mute);font-size:1.04rem;line-height:1.75;max-width:540px}

/* ───────── nav ───────── */
nav{
  position:fixed;inset:0 0 auto 0;z-index:1000;height:76px;
  background:rgba(255,255,255,.94);backdrop-filter:blur(14px);
  border-bottom:1px solid var(--line);
  transition:box-shadow .3s;
}
nav.scrolled{box-shadow:0 8px 30px rgba(0,0,0,.07)}
.nav-in{
  max-width:var(--max-w);margin:0 auto;height:100%;
  padding:0 var(--pad);
  display:flex;align-items:center;justify-content:space-between;gap:2rem;
}
.nav-brand{display:flex;align-items:center}
.nav-brand img{height:54px;width:auto}
.nav-links{display:flex;gap:2.1rem;list-style:none;align-items:center}
.nav-links a{
  text-decoration:none;font-size:.8rem;font-weight:600;
  letter-spacing:.09em;text-transform:uppercase;color:var(--ink);
  position:relative;padding:.35rem 0;
}
.nav-links a:not(.nav-cta)::after{
  content:'';position:absolute;left:0;bottom:0;width:100%;height:2px;
  background:var(--red);transform:scaleX(0);transform-origin:right;
  transition:transform .25s;
}
.nav-links a:not(.nav-cta):hover::after{transform:scaleX(1);transform-origin:left}
.nav-cta{
  background:var(--red);color:#fff!important;
  padding:.62rem 1.4rem;border-radius:2px;font-weight:700!important;
  transition:background .2s;
}
.nav-cta:hover{background:var(--red-deep)}
.burger{
  display:none;flex-direction:column;gap:5px;background:none;border:0;
  cursor:pointer;padding:.5rem;
}
.burger span{width:24px;height:2px;background:var(--ink);transition:.3s}

/* ───────── hero ───────── */
#hero{
  background:var(--coal);color:#fff;
  padding:calc(76px + clamp(3rem,7vh,5.5rem)) 0 0;
  position:relative;overflow:hidden;
}
#hero::before{ /* fine diopter grid */
  content:'';position:absolute;inset:0;
  background-image:linear-gradient(rgba(255,255,255,.025) 1px,transparent 1px),
                   linear-gradient(90deg,rgba(255,255,255,.025) 1px,transparent 1px);
  background-size:72px 72px;
}
.hero-grid{
  position:relative;z-index:1;
  display:grid;grid-template-columns:1.15fr .85fr;gap:4rem;
  align-items:center;
  padding-bottom:clamp(3.5rem,7vh,5.5rem);
}
.hero-eyebrow{
  display:inline-flex;align-items:center;gap:.65rem;
  font-size:.7rem;font-weight:700;letter-spacing:.2em;
  text-transform:uppercase;color:var(--mute-dark);margin-bottom:2rem;
}
.hero-eyebrow b{color:var(--red);font-weight:700}
.hero-eyebrow::before{content:'';width:34px;height:3px;background:var(--red)}
#hero h1{
  font-size:clamp(3.4rem,7.4vw,6.6rem);
  margin-bottom:1.6rem;
}
#hero h1 em{font-style:normal;color:var(--red)}
.hero-sub{
  color:var(--mute-dark);font-size:1.05rem;line-height:1.75;
  max-width:480px;margin-bottom:2.6rem;
}
.hero-actions{display:flex;gap:.9rem;flex-wrap:wrap}
.btn{
  display:inline-flex;align-items:center;gap:.5rem;
  font-family:'Barlow',sans-serif;font-size:.85rem;font-weight:700;
  letter-spacing:.07em;text-transform:uppercase;
  padding:.95rem 2rem;border-radius:2px;text-decoration:none;
  transition:all .22s;border:2px solid transparent;cursor:pointer;
}
.btn-red{background:var(--red);color:#fff;border-color:var(--red)}
.btn-red:hover{background:transparent;color:#fff;border-color:#fff}
.btn-line{background:transparent;color:#fff;border-color:rgba(255,255,255,.28)}
.btn-line:hover{border-color:#fff}
.hero-card{
  background:#fff;border-radius:4px;
  padding:clamp(2rem,4vw,3.2rem);
  display:flex;flex-direction:column;align-items:center;gap:1.4rem;
  box-shadow:0 30px 80px rgba(0,0,0,.5);
  position:relative;
}
.hero-card::after{
  content:'';position:absolute;left:0;right:0;bottom:0;height:6px;
  background:var(--red);border-radius:0 0 4px 4px;
}
.hero-card img{width:min(268px,64vw)}
.hero-card span{
  font-size:.66rem;font-weight:700;letter-spacing:.22em;
  text-transform:uppercase;color:var(--mute);
}
/* metric ruler under hero */
.hero-ruler{
  position:relative;z-index:1;
  border-top:1px solid var(--line-dark);
  display:grid;grid-template-columns:repeat(4,1fr);
}
.ruler-cell{
  padding:1.7rem var(--pad) 1.9rem;
  border-right:1px solid var(--line-dark);
}
.ruler-cell:last-child{border-right:0}
.ruler-n{
  font-family:'Barlow Condensed',sans-serif;
  font-size:2.3rem;font-weight:900;line-height:1;
}
.ruler-n em{font-style:normal;color:var(--red)}
.ruler-l{font-size:.74rem;color:var(--mute-dark);margin-top:.35rem;letter-spacing:.04em;text-transform:uppercase}

/* ───────── brand marquee ───────── */
#marcas{background:var(--paper);border-bottom:1px solid var(--line);padding:2.6rem 0;overflow:hidden}
.marcas-label{
  text-align:center;font-size:.68rem;font-weight:700;
  letter-spacing:.2em;text-transform:uppercase;color:var(--mute);
  margin-bottom:2rem;
}
.marquee{display:flex;overflow:hidden;user-select:none;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
          mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);}
.marquee-track{
  display:flex;align-items:center;gap:5rem;flex-shrink:0;
  padding-right:5rem;
  animation:scroll 36s linear infinite;
}
.marquee:hover .marquee-track{animation-play-state:paused}
@keyframes scroll{to{transform:translateX(-100%)}}
.mq-item{display:flex;align-items:center;justify-content:center;flex-shrink:0;height:56px;
  opacity:.78;transition:opacity .25s,transform .25s}
.mq-item:hover{opacity:1;transform:scale(1.05)}
.mq-item img{max-height:36px;max-width:170px;width:auto;object-fit:contain}
.mq-item.lg img{max-height:44px}
.mq-item img[alt="Lentes Kodak"]{max-height:50px}
.mq-item svg{height:26px;width:auto;color:#2d3c4b}

/* ───────── sobre ───────── */
#sobre{background:var(--off);padding:clamp(4.5rem,9vh,7rem) 0;border-bottom:1px solid var(--line)}
.sobre-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2.5rem,6vw,5.5rem);align-items:center}
.sobre-copy p{color:var(--mute);line-height:1.8;font-size:1rem;margin-bottom:1.1rem}
.sobre-copy p strong{color:var(--ink);font-weight:600}
.sobre-points{display:grid;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:4px;overflow:hidden}
.sp{background:#fff;padding:1.5rem 1.7rem;display:flex;gap:1.1rem;align-items:flex-start}
.sp-bar{width:3px;align-self:stretch;background:var(--red);flex-shrink:0;border-radius:2px}
.sp h4{font-size:.98rem;font-weight:700;margin-bottom:.25rem}
.sp p{font-size:.87rem;color:var(--mute);line-height:1.6}

/* ───────── produtos ───────── */
#produtos{background:var(--paper);padding:clamp(4.5rem,9vh,7rem) 0}
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;gap:2rem;margin-bottom:3.2rem;flex-wrap:wrap}
.prod-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem}
.prod-card{
  border:1px solid var(--line);border-radius:4px;
  padding:2rem 1.9rem 1.8rem;background:#fff;
  display:flex;flex-direction:column;gap:1.1rem;
  transition:transform .25s,box-shadow .25s,border-color .25s;
  position:relative;overflow:hidden;
}
.prod-card::before{
  content:'';position:absolute;top:0;left:0;right:0;height:3px;
  background:var(--red);transform:scaleX(0);transform-origin:left;
  transition:transform .3s;
}
.prod-card:hover{transform:translateY(-5px);box-shadow:0 22px 50px rgba(0,0,0,.09);border-color:transparent}
.prod-card:hover::before{transform:scaleX(1)}
.prod-logo{height:56px;display:flex;align-items:center}
.prod-logo img{max-height:46px;max-width:180px;width:auto;object-fit:contain}
.prod-logo img[alt="Lentes Kodak"]{max-height:56px}
.prod-logo svg{height:30px;width:auto;color:#2d3c4b}
.prod-card p{font-size:.9rem;color:var(--mute);line-height:1.7;flex:1}
.prod-meta{
  display:flex;justify-content:space-between;align-items:center;
  padding-top:1.1rem;border-top:1px solid var(--line);
}
.prod-cat{font-size:.66rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;color:var(--mute)}
.prod-arrow{color:var(--red);font-weight:700;font-size:.9rem;transition:transform .25s}
.prod-card:hover .prod-arrow{transform:translateX(4px)}

/* ───────── marcas próprias ───────── */
#proprias{background:var(--coal);color:#fff;padding:clamp(4.5rem,9vh,7rem) 0;position:relative;overflow:hidden}
#proprias::before{
  content:'WM';position:absolute;right:-4rem;top:-6rem;
  font-family:'Barlow Condensed',sans-serif;font-weight:900;
  font-size:34rem;line-height:1;color:rgba(255,255,255,.025);
  pointer-events:none;user-select:none;
}
#proprias .lede{color:var(--mute-dark)}
.prop-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;margin-top:3rem;position:relative;z-index:1}
.prop-card{
  background:#161616;border:1px solid var(--line-dark);border-radius:4px;
  overflow:hidden;display:flex;flex-direction:column;
  transition:transform .28s,border-color .28s;
}
.prop-card:hover{transform:translateY(-6px);border-color:rgba(209,0,9,.55)}
.prop-media{background:#fff;height:230px;display:flex;align-items:center;justify-content:center;padding:1.4rem 1.6rem;overflow:hidden}
.prop-media img{max-height:100%;max-width:88%;width:auto;height:auto;object-fit:contain}
.prop-media.m-maxview img{max-height:151px;transform:translateY(-6px)}
.prop-media.m-myothin img{max-height:129px;transform:translateY(-19px)}
.prop-media.m-maxclean img{max-height:65px;transform:translateY(-1px)}
.prop-body{padding:1.9rem;display:flex;flex-direction:column;flex:1}
.prop-kind{font-size:.64rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin-bottom:.55rem}
.prop-name{font-family:'Barlow Condensed',sans-serif;font-size:1.85rem;font-weight:900;text-transform:uppercase;line-height:1;margin-bottom:.85rem}
.prop-body p{font-size:.89rem;color:var(--mute-dark);line-height:1.7;flex:1}
.prop-feats{display:flex;flex-wrap:wrap;gap:.45rem;margin-top:1.4rem}
.prop-feats span{
  font-size:.64rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  padding:.32rem .7rem;border:1px solid var(--line-dark);border-radius:2px;color:var(--mute-dark);
}

/* ───────── processo ───────── */
#processo{background:var(--off);padding:clamp(4.5rem,9vh,7rem) 0;border-top:1px solid var(--line)}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1.4rem;margin-top:3.2rem;counter-reset:step}
.step{
  background:#fff;border:1px solid var(--line);border-radius:4px;
  padding:2rem 1.8rem;position:relative;
  transition:transform .25s,box-shadow .25s;
}
.step:hover{transform:translateY(-4px);box-shadow:0 18px 44px rgba(0,0,0,.08)}
.step::before{
  counter-increment:step;content:counter(step,decimal-leading-zero);
  font-family:'Barlow Condensed',sans-serif;font-size:3.2rem;font-weight:900;
  color:var(--red);opacity:.18;line-height:1;display:block;margin-bottom:.9rem;
}
.step h4{font-size:1.02rem;font-weight:700;margin-bottom:.5rem}
.step p{font-size:.88rem;color:var(--mute);line-height:1.65}
.step-link{margin-top:2.6rem;text-align:center}
.btn-dark{background:var(--ink);color:#fff;border-color:var(--ink)}
.btn-dark:hover{background:transparent;color:var(--ink)}

/* ───────── cta ───────── */
#cta{background:var(--red);color:#fff;padding:clamp(4rem,9vh,6.5rem) 0;position:relative;overflow:hidden;text-align:center}
#cta::before{
  content:'';position:absolute;inset:0;
  background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),
                   linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);
  background-size:72px 72px;
}
#cta .wrap{position:relative;z-index:1}
#cta h2{font-size:clamp(2.6rem,5.4vw,4.6rem);margin-bottom:1.2rem}
#cta p{opacity:.88;font-size:1.08rem;max-width:520px;margin:0 auto 2.6rem;line-height:1.7}
.cta-row{display:flex;gap:1rem;justify-content:center;flex-wrap:wrap}
.btn-white{background:#fff;color:var(--red);border-color:#fff}
.btn-white:hover{background:transparent;color:#fff}

/* ───────── contato ───────── */
#contato{background:var(--paper);padding:clamp(4.5rem,9vh,7rem) 0}
.contato-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(2.5rem,6vw,5rem);margin-top:3rem}
.cb{padding:1.4rem 0;border-bottom:1px solid var(--line)}
.cb:first-child{padding-top:0}
.cb-label{font-size:.64rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin-bottom:.4rem}
.cb-val{font-size:.98rem;line-height:1.65;color:var(--ink)}
.cb-val a{text-decoration:none;transition:color .2s}
.cb-val a:hover{color:var(--red)}
.cb-link{
  display:inline-block;margin-top:.45rem;
  font-size:.74rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  color:var(--red);text-decoration:none;
}
.form{display:flex;flex-direction:column;gap:1.05rem;background:var(--off);border:1px solid var(--line);border-radius:4px;padding:clamp(1.5rem,3.5vw,2.5rem)}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:1.05rem}
.fg{display:flex;flex-direction:column;gap:.4rem}
.fg label{font-size:.66rem;font-weight:700;letter-spacing:.13em;text-transform:uppercase;color:var(--mute)}
.fg input,.fg select,.fg textarea{
  background:#fff;border:1px solid var(--line);border-radius:2px;
  padding:.8rem 1rem;font-family:'Barlow',sans-serif;font-size:.93rem;color:var(--ink);
  outline:none;transition:border-color .2s,box-shadow .2s;
}
.fg input:focus,.fg select:focus,.fg textarea:focus{border-color:var(--red);box-shadow:0 0 0 3px rgba(209,0,9,.08)}
.fg textarea{resize:vertical;min-height:96px}
.form-foot{display:flex;align-items:center;justify-content:space-between;gap:1rem;flex-wrap:wrap;margin-top:.3rem}
.form-note{font-size:.78rem;color:var(--mute)}

/* ───────── footer ───────── */
footer{background:var(--coal);color:#fff;padding:3.5rem 0 2rem}
.foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:2.6rem;padding-bottom:2.8rem;border-bottom:1px solid var(--line-dark)}
.foot-brand img{height:64px;width:auto;background:#fff;padding:.75rem 1rem;border-radius:4px;margin-bottom:1.2rem}
.foot-brand p{font-size:.86rem;color:var(--mute-dark);line-height:1.7;max-width:300px}
.foot-col h4{font-size:.66rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--mute-dark);margin-bottom:1.2rem}
.foot-col ul{list-style:none;display:flex;flex-direction:column;gap:.6rem}
.foot-col a{font-size:.88rem;color:rgba(255,255,255,.55);text-decoration:none;transition:color .2s}
.foot-col a:hover{color:#fff}
.foot-bottom{display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;padding-top:1.6rem;font-size:.78rem;color:rgba(255,255,255,.35)}
.foot-bottom a{color:var(--red);text-decoration:none}

/* ───────── whatsapp ───────── */
.wa{
  position:fixed;bottom:1.6rem;right:1.6rem;z-index:1200;
  width:56px;height:56px;border-radius:50%;
  background:#25d366;color:#fff;display:flex;align-items:center;justify-content:center;
  box-shadow:0 8px 26px rgba(37,211,102,.42);text-decoration:none;
  transition:transform .2s;
}
.wa:hover{transform:scale(1.08)}

/* ───────── responsive ───────── */
@media (max-width:1024px){
  .hero-grid{grid-template-columns:1fr;gap:3rem}
  .hero-card{max-width:420px;margin:0 auto}
  .hero-ruler{grid-template-columns:repeat(2,1fr)}
  .ruler-cell:nth-child(2){border-right:0}
  .ruler-cell:nth-child(-n+2){border-bottom:1px solid var(--line-dark)}
  .prod-grid,.prop-grid{grid-template-columns:repeat(2,1fr)}
  .steps{grid-template-columns:repeat(2,1fr)}
  .sobre-grid,.contato-grid{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:680px){
  .nav-links{
    position:fixed;inset:76px 0 auto 0;background:#fff;
    flex-direction:column;gap:0;padding:.6rem 0 1.2rem;
    border-bottom:1px solid var(--line);
    transform:translateY(-130%);transition:transform .32s;
    box-shadow:0 24px 50px rgba(0,0,0,.12);
  }
  .nav-links.open{transform:none}
  .nav-links li{width:100%;text-align:center}
  .nav-links a{display:block;padding:.9rem 0}
  .nav-links .nav-cta{margin:0.6rem 1.2rem 0;border-radius:3px}
  .burger{display:flex}
  .burger.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .burger.open span:nth-child(2){opacity:0}
  .burger.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  .prod-grid,.prop-grid,.steps{grid-template-columns:1fr}
  .form-row{grid-template-columns:1fr}
  .hero-actions .btn{width:100%;justify-content:center}
  .sec-head{flex-direction:column;align-items:flex-start}
}
/* ═══════════ Complementos WordPress ═══════════ */

/* Link de pular para o conteúdo (acessibilidade) */
.screen-reader-text{
  position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;
  overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;
}
.skip-link:focus{
  position:fixed!important;top:.6rem;left:.6rem;z-index:2000;
  width:auto;height:auto;clip:auto;clip-path:none;
  background:var(--red);color:#fff;padding:.7rem 1.2rem;border-radius:3px;
  font-size:.82rem;font-weight:700;text-decoration:none;
}

/* Campo-armadilha anti-spam: escondido de humanos, visível para robôs */
.wm-hp{position:absolute;left:-9999px;top:auto;width:1px;height:1px;overflow:hidden}

/* Avisos do formulário */
.form-alert{
  padding:.85rem 1.1rem;border-radius:3px;font-size:.9rem;line-height:1.5;
  border-left:3px solid;margin-bottom:.4rem;
}
.form-alert--ok{background:#effaf3;border-color:#1f9d55;color:#14532d}
.form-alert--err{background:#fdf0f0;border-color:var(--red);color:#7d1114}

/* Menu gerado pelo WordPress: neutraliza estilos herdados */
.nav-links li{list-style:none}
.nav-links .menu-item a{
  text-decoration:none;font-size:.8rem;font-weight:600;
  letter-spacing:.09em;text-transform:uppercase;color:var(--ink);
}

/* Conteúdo de páginas e posts internos */
.post-body{max-width:760px;color:var(--mute);line-height:1.8;font-size:1rem}
.post-body h2,.post-body h3{color:var(--ink);margin:2rem 0 .8rem;line-height:1.25}
.post-body h2{font-size:1.7rem}
.post-body h3{font-size:1.3rem}
.post-body p{margin-bottom:1.1rem}
.post-body ul,.post-body ol{margin:0 0 1.2rem 1.3rem}
.post-body li{margin-bottom:.45rem}
.post-body a{color:var(--red)}
.post-body img{border-radius:4px;margin:1.4rem 0}
.post-body blockquote{
  border-left:3px solid var(--red);padding-left:1.2rem;margin:1.6rem 0;
  font-style:italic;color:var(--ink);
}

/* Barra de administração logada não deve cobrir a navegação */
body.admin-bar nav{top:32px}
@media screen and (max-width:782px){
  body.admin-bar nav{top:46px}
  body.admin-bar .nav-links{top:calc(76px + 46px)}
}